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Wells family leaves their green footprints
May 27, 2008 By Dawson Raspuzzi Herald Staff
A family in Wells is leaving footprints across the region, and hopes to soon see their footprints on cars across the country.
What started out as a school project to raise environmental awareness has turned into a business for the Emmons family, who created the "Greenfoot" car magnet.
The green magnet in the shape of a foot, which has the phrase "Keep it Green" across the top, is meant to remind people of their carbon footprint and encourage everyone to live a "green" life.
David Emmons and his wife Janet helped their three children, Maxson, 18, Katie, 13, and Abbie, 10, with the project that is made mostly out of local, recycled products.
"It started out as a science lesson for the two home-schooled girls last July and over time turned into a lesson on responsibility, community and working together to make a change," David Emmons said.
"We were working on how we impact our environment," Janet Emmons said, "and we started seeing how if we each just change a little bit then we could impact the world."
As a school project that applied hands-on practical application, the girls were asked to think of a way to raise awareness on the impacts an individual's lifestyle can have on the environment and to let people know how easy it can be to reduce a person's carbon footprint. After considering billboards and other ideas, the family decided to work together on creating car magnets.
"We all figured it would be something you could see all the time," Janet Emmons said.
After days of sketching designs turned into weeks of tweaking one, Maxson perfected it on the computer and the family contacted local businesses to help create, trademark, distribute and sell the magnets.
With the help of a print shop in Poultney to print the package the magnet is sold with and a Hubbardton woodworker and blacksmith to make displays out of recycled products, the children were able to watch every step of the process.
"They've seen this from the idea and sketch on the piece of paper right down to the finished thing," their father said.
Through the process the family incorporated school and life lessons in art, marketing, advertising and much more, but what the family learned most was the importance of living green and the impact individuals can have on the world.
"I learned that doing little things in your daily life, little things like recycling and turning off lights when you leave a room, can really help," Katie said.
"I've always tried to recycle … but now I really think about things like 'I should probably turn this off,'" she said. "I'm definitely more aware of it now."
Maxson said he learned a lot from the experience including the importance of recycling and conserving electricity, water and paper products.
He also said he learned the effect anyone, including families in small-town Vermont, can accomplish.
The lessons learned were exactly what their mother said she had hoped for at the beginning of the project, even though she had doubts that it would actually make it on to store shelves.
"The main thing I wanted them to learn is that they can make a difference. So many times people feel powerless in the world and I think they learned that everybody can affect the world," she said.
Since hitting store shelves in April, the "Greenfoot" magnets' popularity is growing. The family spotted one last week on a vehicle in Poultney and another in Wells, David Emmons said. Although he said it was exciting to see magnets on what he calls "vehicles of awareness," his goal is to have one on every vehicle in America.
Along with the magnets, the family has also constructed a Web site at www.gogreenfoot.com that allows people to share what they are doing to live a "green" life, get tips on what they can do to help and learn more about the project.
Contact Dawson Raspuzzi at
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Press Release
For more information, Contact: David E. Emmons, Vermont Nature Creations
Phone: 802- 645-0451
Vermont Home Schooling Family Turns Science Lesson into a Green Family Business
The “GreenFoot Car Magnet” Becomes the New Symbol for Environmental Awareness!
FOR IMMEDIATE RELEASE (April 9, 2008, Wells, Vermont): It all started as just another science lesson for our children. “We were discussing the impact that our lifestyles have on the environment and what we can do to reduce our carbon footprint,” said David Emmons about the beginning’s of the GreenFoot car magnet.
David Emmons and his wife, Janet, home school their children in addition to running a successful home craft business, Vermont Nature Creations, Inc. As business people and as parents they know the importance of teaching their children through hands on practical application as well as through conventional methods.
“We were contemplating what we could do to get more people to recognize the importance of living green. We realized we should create an item that people would see every day. Then we had a perfect idea - a car magnet. Thousands of people could potentially see a car magnet, and every car that had one would literally be a vehicle for raising awareness. The additional fact that other people would be a part of spreading the word, played right into our teaching lesson of each person doing their part.” David said. The children agreed, “What people need is a reminder, something to get their attention.” “It has to be a car magnet with a unique shape, something that reminds people of their carbon footprint.” The GreenFoot car magnet was born!
“We went right to work. It became all about artwork, trademarks, copyrights, packaging, displays, and more artwork. We each had a part to play in this creative process,” David said. “We wanted everything to be made locally so we could show our children the positive impact we can have on each others lives in our own community. We found local businesses that were happy to work with us. A print house in Poultney, Vermont would print the package. An area woodworker and blacksmith would make the different displays we would need. Now that was home schooling in action, real life application that makes teaching stick.”
A new website www.gogreenfoot.com is up and explains the project’s vision.
“We took a unique approach to the site’s design to make it easy for people to get involved and spread the word about living green. Our Care and Share program encourages people to buy two of the magnets for a discount. They keep one and share the other with a friend to help spread the word,” David explained. “We see this as an ever increasing circle of awareness, multiplying the effect of the magnet to make a real impact.” The website is full of information about living green. There will be new tips each day on the home page, and there is a section where everyone can upload suggestions and tips for living a greener life. Storeowners will also find information on how to order the car magnets for their stores.
“What started out as a science lesson, turned into a lesson on much more, a lesson on responsibility, community, and working together to make a change,” David said. “We realized more than ever that we are all connected and together we can change the world…and we can do it one green step at a time.”
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